Firefox Now Offers Personalized Privacy

Firefox Now Offers Personalized Privacy

Dennis Snider

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Mozilla launched its Enhanced Tracking Protection feature on Firefox in July, it is also planning to enable it by default in September.

The company has now announced that this feature has been responsible for putting blocks on over 450 billion tracking requests from third parties, i.e., from the huge number of companies that attempt to track users who are browsing the web. This is pretty impressive, but with Firefox 70, launched in October, you can now access your own personalized dashboard showing you how frequently Firefox has saved you from being tracked by third parties.

Nothing is required to avail yourself of this new protection in Firefox, as it is provided as a default setting. If you want enhanced security you can adjust settings in your personal setup to make them even more impenetrable, although this may result in some sites being unable to load at all.

This reporting feature is not terribly obvious in terms of being central to the Mozilla dashboard, although there is apparently signposting for new users. The report can be found by clicking on the URL bar’s shield icon; this will bring up a report about the site you are currently visiting and a link to the privacy report.

The report itself is fairly basic and just covers the last seven days. There is no synchronization between machines, so you can only see the tracking on the device you are using, and detail is scant, e.g., you can’t ask for details of which companies are attempting tracking.

There is a link on the report to the Firefox Monitor feature, which will let you know if one or more of your email accounts has been detected in a previous breach, and Lockwise, which can manage and synchronize your passwords. In the new update, Lockwise can now generate passwords and integrates with Firefox Monitor.

Mozilla is clearly recognizing that privacy is one of its strengths, setting it apart from offerings like Google Chrome. Because Google is heavily reliant on online advertising and tracking, it can’t simply impose strict privacy controls as Mozilla has in this new update.

It may prove that not all users really care about being tracked, but for those who do, Mozilla is clearly the preferable option among the main players in this field.

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