Posted On 25 Aug 2020
LinkedIn is very much an essential tool in the modern workplace for anyone looking to get ahead and make the most of new opportunities. However, it is surprising how many people simply establish a profile, link up with the people they know, and leave it at that. Below are some tips for ways you can build a really effective LinkedIn profile that will get you attention from employers and colleagues.
Increase your activity: Commenting on the posts of others, making your own posts about your industry, and sharing interesting articles with your contacts all good ways of raising your profile. Your aim is to keep your name at the forefront of your contacts’ minds and also to let their contacts see you’re out there. This will help you to get new contacts and to have your skills endorsed, two of the things prospective employers are definitely impressed by.
Higher rankings: Your ranking on LinkedIn is created by your activity and how many people view your profile. The more you stay in touch with your contacts and comment/publish articles, the higher your rank will be and the better it looks to prospective employers.
Don’t just network on LinkedIn: Remember that LinkedIn is a mirror of business life, not life itself. Always maximize your networking opportunities at conferences, meetings, etc, and make sure your business card has your LinkedIn details on it; that way you can give people you meet an opportunity to stay in contact at the same time and also boost your number of followers on the platform.
Join LinkedIn groups: There will be many different groups related to your industry on LinkedIn, and through these you can meet new contacts and keep up with the latest developments in your industry.
Add other social media: If it’s appropriate, you can add your Twitter/Facebook/Instagram, etc accounts to your LinkedIn profile. This will allow those you are contacting to get a fuller picture of you and what you can offer. Just remember that if you do this you must keep your other accounts professional; if you like to use your Facebook account for complaining about your bosses or colleagues, keep that private!