Tracking Business through Google Alerts

Tracking Business through Google Alerts

Dennis Snider

263 Posts




With so much social media available nowadays, it’s very difficult for a business to keep up-to-date with everything that’s being said about it, good or bad. Google Alerts aims to solve this problem.

Google Alerts is a free user-friendly tool that monitors the web for you for any relevant content regarding subjects that you define as of interest. This means you can customize it to let you know when any mention occurs online related to your business on any platform, including Twitter, Facebook, Instagram etc.

It’s a very simple matter to sign up for Google Alerts: most people will already have a Google account, or multiple accounts, and if you don’t have one it’s easy to sign up. Then simply go to and enter the words or phrases you want to be alerted to.

Google will monitor the web on your behalf, and whenever the name of your business or any topic of interest that matches your search criteria is found, you will be alerted by email. This allows you to keep up-to-date with what is being said about your business more thoroughly and more swiftly than ever before. If you find that you are receiving alerts that you don’t think are relevant, you can always go back to the account and tweak your selected keywords.

Obviously, if you are getting a lot of mentions online, you don’t want an email every single time someone mentions you or your inbox will swiftly be jammed. To get less notifications, you can customize the frequency of the email alerts that you receive. If you want other people in your organization to see the data, it’s easy to add extra email accounts to the system, saving you the bother of having to forward Alerts emails.

The great advantage of Google Alerts is that it filters out all the irrelevant information that you would otherwise have to plow through.

If you set up your account correctly, you’ll only be receiving relevant material, whether it’s about your own business, your clients, your suppliers or your competitors.

Being instantly aware of what’s being said about you can
provide that vital cutting-edge that keeps you ahead of the competition.

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