Posted On 20 Oct 2020
Nowadays for most companies websites are the primary point of contact with consumers, and so naturally you want your website to look as trustworthy as possible. However, there are a number of basic mistakes that many people make that can easily make your website look less trustworthy than it actually is. The tips below should help you build trust and make sure you don’t lose customers unnecessarily.
Employ SSL/HTTPS: SSL and HTTPS are perhaps the most important things you can have on your website, especially as some browser operators are saying that sites that don’t display the security these features will soon be flagged as being possibly unsafe. SSL (secure sockets layer) protocols allow people to communicate securely via the Internet. To get SSL you have to gain certification from a third party. HTTPS is simply HTTP with an extra S added to show that you have included security for browsers.
Design properly: You wouldn’t let your 12-year-old nephew do your accounts, but it’s surprising how many people allow amateurs to design their website. If your website doesn’t look highly professional, that immediately starts ringing alarm bells in consumers about your trustworthiness. There are plenty of professional templates that can start you off on the right foot, make sure that all your pictures and video are high-resolution, and all your text is properly proofread, and so forth.
Add a Security Seal: if you have SSL and/or HTTPS, a green shield will appear in the address bar to show users that you are safe. However, many people don’t know or forget to look for this. It can do no harm to have a seal in plain view on your homepage to let people know they’re safe. There are a number of companies that can verify your site safety and provide you with a seal; choose a trusted one such as McAfee.
Reviews and Testimonials: Perhaps more than anything else, consumers trust the opinions of other consumers. If you have testimonials or positive reviews of your products and services, make sure you share them on your website. If you have photographs from your customers of them using your products, all the better. Don’t be tempted to make false reviews, they stand out like a sore thumb! If your product is good enough, you’ll get the real thing.
Privacy Policy: Nowadays, most people have concerns about what companies and others are doing with their personal data. Make sure that your privacy policy is easily accessible on your website and that you stick with it. Tell people exactly what you will and won’t do with their information, and make sure your privacy policy conforms with the regulations of every territory you intend to sell to.
