APP OF THE MONTH: SIFT

Dennis Snider

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Every year tens of billions of dollars in consumer benefits go unclaimed due to a lack of consumer awareness (or retailer information). The new Sift app automatically monitors what’s on offer and alerts you to claim what’s yours, for example, it will alert you if a retailer drops the price of an item after you’ve purchased it, in which case you can often be entitled to a refund of the difference. The app can also prevent you “double spending”, for example by telling you which credit card provides free insurance cover when used for car hire. The app is free to download for iOS devices, although there is an in-app subscription of $2.99 per month.